Client Showcase: ZOEY’S Upgrade
From Best-Kept Secret to Global Somatic Leader
Zoey came to Presence Media at a pivotal moment—her somatic practice was thriving, but her online presence couldn't hold the full spectrum of who she'd become.
With 20+ years of deep training and certification in somatics, Zoey's 1:1 offerings were consistently full. But she felt the gap between her mastery and how she showed up online. She knew scaling her impact required more than just another website refresh—she needed a complete digital identity that could honor her multifaceted essence: the seasoned practitioner, the devoted mother, the embodied leader who understands that true transformation happens through the body.
Through The Upgrade, we didn't just rebrand Zoey—we helped her translate her essence into a world-class online presence.
We integrated every facet of her beingness: her maternal wisdom, her deep somatic expertise, and the nuanced eros of her work. The result wasn't just a beautiful brand, but a digital ecosystem that feels as potent and grounded as sitting across from her in person.
Most importantly, we co-created her signature offering, The Somatic Way—a foundational framework positioned to serve thousands. This isn't just another course; it's a practitioner pathway that brings somatic awareness into how we live, love, and lead. It's Zoey's decades of wisdom distilled into a scalable offering that honors both her need for sustainable growth and her commitment to depth over hustle.
The transformation? Zoey now has a brand and business architecture that can hold her, her health condition and her vision while honoring her priorities as a mother—proving that you don't have to choose between impact and integrity.
JOURNEY THROUGH THE UPGRADE
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01. PREPARATION
With 20+ years of deep training and certification in somatics, Zoey's 1:1 offerings were consistently full. But she felt the gap between her mastery and how she showed up online — we started with a Brand + Business invocation call to tune in to the matured and refined version of her brand, followed by a Strategenics session with Meghan.
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02. BUILDING HER PERSONAL BRAND
Using her key 3 brand astrology placements for magnetic messaging, visuals and voice, Emily developed Zoeys’s Brand Guidelines, complete with fonts, colours, a curated stock imagery collection and more.
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03. BODY-BASED STRATEGY
Offer development, website design, copywriting creation and launch strategy gets to feel true to you — through our unique process of body-based and somatic methods, we help make sense of all the moving parts and create cohesion for your systems, pricing, client journey and more.
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04. BRAND REBIRTH
Zoey’s project included add-on long-form sales pages for her core offers, adding opt in forms to begin building her waitlist.